Event Details


We are all Navigating Uncharted Waters. In business, at home and in our daily lives. This year’s conference will focus on how to thrive in these times. Workplace wellness, social media and digital strategies, reaching customers with your shared values and turning new boaters into life-long boaters are all keys to our industry’s successful future. Join us for a fun and impactful conference from the comfort of your home or office as we navigate these uncharted waters together.

Register Now or download the PDF registration form here.


Actionable Insights

Every presentation offers tangible takeaways and actionable insights that you can apply to your work and life the moment log off the event. 

World-Class Speakers

Every speaker, an expert in their field, is pushing the boundaries, pioneering new insights and/or brings fresh knowledge to share. This carefully curated roster has been selected to ensure you leave with the tools, insights and knowledge you need to be effective in your role and to grow your business.

Rave Reviews

Take it from past attendees; if you work in the recreational boating industry, this is a must-attend event!

“The Boating BC Conference is a fantastic opportunity for the industry to get together, network, discuss best practices and to learn about what is happening in our trade.”– Conference Attendee

“This conference was well planned and executed. The speakers covered such a broad range that affected all different sectors of our industry. I had such a great time and can’t wait for next year!” – Conference Attendee


BCYBA CPYB yacht brokers receive 10 re-certification points for attending Boating BC Conference.

Please log in to see Boating BC Member Rates. 


Human Behavior Expert & Valuegraphics Database Founder

A Lifetime on the Water: Keeping Them Coming Back for More

We asked Human Behavior Expert and Founder of the Valuegraphics Database David Allison to tell us how to keep a first time boat owner on the water - for life. Using the world's first database of what everyone really cares about, he's studied first-time boat buyers in B.C, and will share the findings with us. These are the secret triggers of human behavior that you can use to keep your customers coming back for more. You'll learn how buyers decide where to buy their first boat, what they love about being on the water, and what they need to hear to keep them excited about boating for a lifetime. He'll review what the data means for digital sales, for social media, and more. If you are selling to end-users these insights are mission-critical, and if you are selling to the industry, these insights will help you understand the unique challenges your products and services must overcome. Either way, you can't afford to miss this. 

dani gagnon


Digital Marketing Strategist

The internet is mine

A millennial in a primarily boomer saturated business world, Dani Gagnon is a digital media professor who helps organizations drive business growth through their online presence and digital marketing. She shares insights on internet-based algorithms and how you can leverage them to better connect with target audiences. Her specialty is making content interactive, clever and truly social; and framing it to reflect the things the Internet is talking about to encourage sharing and engagement.

Dani  finds innovative ways to drive business through digital marketing and ensuring organizations are being genuine throughout that process.  She co-founded the digital marketing + PR agency BAE Communications where she helps organizations create the desired engagement, reputation, and competition that puts their campaigns before anything else.

Described as a creative tornado, Dani G brings her whole authentic self to each presentation.


Expert on Resiliency and Workplace Wellness

Everyday Resiliency in Ever-Changing Times

Dr. Robyne Hanley-Dafoe is a multi-award-winning psychology and education instructor who specializes in resiliency, navigating stress and change, and personal wellness in the workplace. Described as transformational, engaging, and thought-provoking, Hanley-Dafoe’s keynotes provide practical strategies, grounded in global research and case studies, that help foster resiliency within ourselves and others.

As the senior educational developer for the Centre for Teaching and Learning at Trent University, Hanley-Dafoe focuses on providing professional development for the teaching community and cultivating student engagement. She is committed to finding innovative solutions for creating positive learning relationships and environments for both students and teachers. Hanley-Dafoe has also been a psychology instructor and researcher at Trent for more than 13 years.

Hanley-Dafoe’s work is inspired by her interest in resiliency and wellness including the intersections of stress, optimal challenge, navigating change, goal-setting, and personal alignment.


Register below or download the pdf registration form here.


The 2020 Boating BC Conference will be presented virtually through Zoom and the Socio event platform. You can access the presentations through mobile and desktop – no downloading of Zoom is necessary.  Presentations will be recorded and available for Boating BC members only. Learn more about becoming a member here.

Download the event app here and you can begin creating your profile and accessing the event in November.

Register below or download the pdf registration form here.

The tenth annual Boating BC Conference presented by Mercury Marine offers a unique opportunity to engage with individuals and organizations from every sector of the marine industry across the province. Delegates are not limited to our nearly 300 member companies — everyone is welcome and encouraged to attend.

Sponsors are gratefully acknowledged in all communications to our membership, the industry at large and the boating public. Of course, sponsors are widely acknowledged throughout the event to over 200 industry delegates.

This is your invitation to partner with a one-of-a-kind event; to increase awareness of your business and connect with this unique audience while showing support for the recreational marine industry. The more we work together, the stronger, more vibrant our industry will be for generations to come.

View the sponsorship deck here, and contact Bruce Hayne at bruce@boatingbc.ca if you are interested in learning more. 

Ticket Name Sale Ends Price Quantity
Non-Member Rate 24 Nov 2020 $100.00

23 Nov 2020 @ 9:00am PST
25 Nov 2020 @ 12:00pm PST

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