Event Details

JOIN US FOR THE 2020 VIRTUAL BOATING BC CONFERENCE PRESENTED BY MERCURY MARINE

We are all Navigating Uncharted Waters. In business, at home and in our daily lives. This year’s conference will focus on how to thrive in these times. Workplace wellness, social media and digital strategies, reaching customers with your shared values and turning new boaters into life-long boaters are all keys to our industry’s successful future. Join us for a fun and impactful conference from the comfort of your home or office as we navigate these uncharted waters together.

Register Now or download the PDF registration form here.


WHY SHOULD YOU ATTEND?

Actionable Insights

Every presentation offers tangible takeaways and actionable insights that you can apply to your work and life the moment log off the event. 

World-Class Speakers

Every speaker, an expert in their field, is pushing the boundaries, pioneering new insights and/or brings fresh knowledge to share. This carefully curated roster has been selected to ensure you leave with the tools, insights and knowledge you need to be effective in your role and to grow your business.

Rave Reviews

Take it from past attendees; if you work in the recreational boating industry, this is a must-attend event!

“The Boating BC Conference is a fantastic opportunity for the industry to get together, network, discuss best practices and to learn about what is happening in our trade.”– Conference Attendee

“This conference was well planned and executed. The speakers covered such a broad range that affected all different sectors of our industry. I had such a great time and can’t wait for next year!” – Conference Attendee

 


BCYBA CPYB yacht brokers receive 10 re-certification points for attending Boating BC Conference.


Please log in to see Boating BC Member Rates. 

DAVID ALLISON

Human Behavior Expert & Valuegraphics Database Founder

A Lifetime on the Water: Keeping Them Coming Back for More

We asked Human Behavior Expert and Founder of the Valuegraphics Database David Allison to tell us how to keep a first time boat owner on the water - for life. Using the world's first database of what everyone really cares about, he's studied first-time boat buyers in B.C, and will share the findings with us. These are the secret triggers of human behavior that you can use to keep your customers coming back for more. You'll learn how buyers decide where to buy their first boat, what they love about being on the water, and what they need to hear to keep them excited about boating for a lifetime. He'll review what the data means for digital sales, for social media, and more. If you are selling to end-users these insights are mission-critical, and if you are selling to the industry, these insights will help you understand the unique challenges your products and services must overcome. Either way, you can't afford to miss this. 

View promo video: https://youtu.be/dxS4_16fcq0

dani gagnon

 

Digital Marketing Strategist

The internet is mine

A millennial in a primarily boomer saturated business world, Dani Gagnon is a digital media professor who helps organizations drive business growth through their online presence and digital marketing. She shares insights on internet-based algorithms and how you can leverage them to better connect with target audiences. Her specialty is making content interactive, clever and truly social; and framing it to reflect the things the Internet is talking about to encourage sharing and engagement.

Dani  finds innovative ways to drive business through digital marketing and ensuring organizations are being genuine throughout that process.  She co-founded the digital marketing + PR agency BAE Communications where she helps organizations create the desired engagement, reputation, and competition that puts their campaigns before anything else.

Described as a creative tornado, Dani G brings her whole authentic self to each presentation.

DR. ROBYNE HANLEY-DAFOE

Expert on Resiliency and Workplace Wellness

Everyday Resiliency in Ever-Changing Times
 

Dr. Robyne Hanley-Dafoe is a multi-award-winning psychology and education instructor who specializes in resiliency, navigating stress and change, and personal wellness in the workplace. Described as transformational, engaging, and thought-provoking, Hanley-Dafoe’s keynotes provide practical strategies, grounded in global research and case studies, that help foster resiliency within ourselves and others.

As the senior educational developer for the Centre for Teaching and Learning at Trent University, Hanley-Dafoe focuses on providing professional development for the teaching community and cultivating student engagement. She is committed to finding innovative solutions for creating positive learning relationships and environments for both students and teachers. Hanley-Dafoe has also been a psychology instructor and researcher at Trent for more than 13 years.

Hanley-Dafoe’s work is inspired by her interest in resiliency and wellness including the intersections of stress, optimal challenge, navigating change, goal-setting, and personal alignment.

FRANK HUGELMEYER

President, National Marine Manufacturers Association

Overview of the North American Industry through COVID and Beyond

Frank Hugelmeyer is president of the National Marine Manufacturers Association.  He has more than 30 years of experience in the sporting goods, fitness and outdoor recreation sectors along with an extensive background in retail, manufacturing, brand development, public policy and trade association management.

Prior to National Marine Manufacturers Association, Hugelmeyer was president at RV Industry Association and co-chairman for Go RVing. Before that, he was the longtime president and CEO of Outdoor Industry Association where he inspired and led the renowned campaign that defined the economic importance of the $734 billion outdoor recreation industry for the first time in U.S. history.  He also collaborated closely with Utah Governor Gary Herbert to establish the first state Office of Outdoor Recreation in the country.

Hugelmeyer is the vice chairman and a co-founding board member of the Outdoor Recreation Roundtable, a coalition of America’s premiere outdoor recreation organizations working to promote and grow the outdoor recreation economy.  In addition, he serves on the board of directors for the Theodore Roosevelt Conservation Partnership, was a co-founding director for the Sustainable Apparel Coalition and Outdoor Foundation and has served on advisory boards for The National Forum on Children and Nature, Western Governors’ Association and President Obama’s America’s Great Outdoors.  In 2012, Frank was recognized by The White House as a Champion of Change.

Frank lives in northern Virginia near Washington D.C. and maintains a home in Colorado. His leisure time is spent in the outdoors usually boating, sport and fly fishing.

WALT JUDAS

CEO, Tourism Industry Association of BC

What's Next for BC's Visitor Economy?

Walt has been involved in the tourism industry for more than 30 years, having worked at BC Pavco, Port Metro Vancouver and Tourism Vancouver prior to joining the Tourism Industry Association of British Columbia (TIABC) in May 2015.

As CEO, Walt leads multiple advocacy/policy files, sets the strategic course for TIABC, builds relationships with members and industry stakeholders, and communicates the value of B.C.’s visitor economy to various constituents.

Before TIABC, Walt spent 15+ years at Tourism Vancouver as Vice President of Marketing Communications, Membership and Sport.

Over the years, Walt has held dozens of board and committee positions. At present, he is on tourism program advisory committees for both Capilano University and Vancouver Community College.  He also serves on the City of Vancouver’s Sport Hosting Grant Committee, and most recently was Treasurer of the Better Transit and Transportation Coalition.

Walt has a Bachelor of Hospitality Management Degree from Vancouver Community College, as well as a Diploma in Broadcast Communications from the British Columbia Institute of Technology.

ANTOINE LEJEUNE

Commercial Leader, Dealer Relationships, Wells Fargo Commercial Distribution Finance (CDF)

2020 Economic Overview of the Recreational Boating Industry

We are extremely pleased to welcome back Antoine Lejeune, Commercial Leader, Dealer Relationships at Wells Fargo Commercial Distribution Finance who will kick off the 2020 Boating BC Conference with an economic update of the Canadian recreational boating industry. Antoine is a CPA, CMA with a Business Administration Degree from the University of Montreal Business School ( HEC), and has been with Wells Fargo (formerly GE Capital) for 18 years. His internal and external commercial team members service CDF’s network of over 3,400 dealers across Canada ensuring dealers have the necessary credit facilities in place to meet their business targets.

michelle young

Clean Marine BC Coordinator, Georgia Strait Alliance

Clean Marine BC: Preserving Our Waters Together 

Michelle Young is a coastal person at heart, and has lived on four of BC’s beautiful islands, finally settling on Gabriola where she loves running and exploring with her dog along the shores of the Strait of Georgia.  She has been boating since her childhood in the Broughton Archipelago, where she took four younger siblings to the one room elementary school in a little open aluminum, and worked at Echo Bay Resort in the summers to put herself through University. Her love of the ocean and boating have led to the perfect match as Georgia Strait Alliance’s Clean Marine BC green boating and marina eco-certification program coordinator, and she’s happy to be talking to you about Clean Marine BC: Preserving Our Waters Together.

Register below or download the pdf registration form here.

 

The 2020 Boating BC Conference will be presented virtually through Zoom and the Socio event platform. You can access the presentations through mobile and desktop – no downloading of Zoom is necessary.  Presentations will be recorded and available for Boating BC members only. Learn more about becoming a member here.

Download the event app here and you can begin creating your profile and accessing the event in November.


Register below or download the pdf registration form here.

  MONDAY, NOVEMBER 23, 2020
9:00 OPENING REMARKS
 

2020 Economic Overview of the Recreational Boating Industry

Antoine Lejeune | Wells Fargo Commercial Distribution Finance (CDF)

 

Overview of the North American Industry through COVID-19 and Beyond

Frank Hugelmeyer | NMMA US

10:30-10:45

COFFEE BREAK

presented by

 

 

 

the internet is mine

Dani Gagnon| Digital Marketing Strategist

  TUESDAY, NOVEMBER 24, 2020
9:00 DAY 2 OPENING REMARKS
 

Panel Discussion: Keeping the Momentum Going
Turning First Time Boat Buyers Into Lifelong Boaters 

Hosted by Sara Anghel | NMMA Canada

 

Clean Marine BC: Preserving our Waters Together

Michelle Young | Georgia Strait Alliance

 

Everyday Resiliency in Ever-Changing Times

Dr. Robyne Hanley-Dafoe | Expert on Resiliency and Workplace Wellness

  WEDNESDAY, NOVEMBER 25, 2020
9:00 DAY 3 OPENING REMARKS
 

Marina Infrastructure Group Update

Odai Sirri | Poralu Marine

 

2020 Sport Fishing  Update

Martin Paish | Sport Fishing Institute of BC

 

What’s Next for BC’s Visitor Economy?

Walt Judas | Tourism Industry Association of BC

10:30-10:45 COFFEE BREAK
 

A Lifetime on the Water: Keeping Them Coming Back for More

David Allison| Human Behavior Expert & Valuegraphics Database Founder

Download the agenda for print here

The tenth annual Boating BC Conference presented by Mercury Marine offers a unique opportunity to engage with individuals and organizations from every sector of the marine industry across the province. Delegates are not limited to our nearly 300 member companies — everyone is welcome and encouraged to attend.

Sponsors are gratefully acknowledged in all communications to our membership, the industry at large and the boating public. Of course, sponsors are widely acknowledged throughout the event to over 200 industry delegates.

This is your invitation to partner with a one-of-a-kind event; to increase awareness of your business and connect with this unique audience while showing support for the recreational marine industry. The more we work together, the stronger, more vibrant our industry will be for generations to come.

View the sponsorship deck here, and contact Bruce Hayne at bruce@boatingbc.ca if you are interested in learning more. 

Ticket Name Sale Ends Price Quantity
Non-Member Rate
24 Nov 2020
$100.00
Sale Ended

23 Nov 2020 @ 9:00am PST
25 Nov 2020 @ 12:00pm PST

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