vision - Establish a community of boaters who; are passionate about the health of the ocean, deeply care about marine life and constantly seek ways to better protect the environment

mission - Empower the boating community with practical knowledge about eco-friendly sustainable products and practices in order to reduce all forms of ocean pollution.

purpose - Eliminate pollution by the boating community to help restore the ocean to a clean and healthy environment where marine life can thrive and boaters can enjoy sustainable boating.

goal - Inspire one million boaters to change one thing which helps reduce ocean pollution.