About Batten Industries

Batten Industries has been providing high quality and unique products to customers in Canada for over thirty years. Batten has over fifteen brands available in retail locations across Canada and the US.

James Roberts started Batten Industries in 1984. While in grade ten, James took his mother’s entrepreneur spirit and started selling customized key chains at the Pacific National Exhibition. After several successful years of selling customized key chains, James started looking around the globe for the best consumer products. As Batten continued to grow its product selection, it also began expanding its retail footprint by participating in consumer exhibitions and trade shows across Canada. In 2005, Batten began to create its own products and brands with the launch of Nellie’s Dryerballs. Nellies unique and diverse array of products helped the company expand their presence in trade shows, consumer shows, retail locations and television brand activations.

Today, Batten has over fifteen different brands available in numerous retail locations across Canada and the US including Costco, The Bay, London Drugs and more. Batten also continues to expand its trade show activations throughout North America. James is still instrumental in the success of Batten Industries travelling around the globe continually to refine production of his products or looking for the latest and greatest consumer product.